5 EV charging market trends taking place in Europe before 2020

In the upcoming months, the EV charging industry will start taking leaps instead of baby steps forward. Changes appear in technology, roles and relationships, as well as in ways of operating at the growing market. 

As an industry forerunner, we thought that it's time to share our views of the future of the EV charging industry. Our CBO Elias Pöyry has collected together 15 EV charging industry trends taking place in Europe before 2020.


profitable charging networks1. First profitable charging networks

Like with most new and niche businesses, building and running an EV charging network hasn’t been a profitable business – yet. This is about to change very soon, and the first commercially profitable charging networks will emerge before 2020.

What makes a network profitable then? In addition to the scale; valuable and carefully chosen partners are the keys to success.



emobility investments

2. The platform market consolidates in need of investments in scale

In the early phase of the EV charging industry, almost every player had their own system for serving and billing the end user. As the industry grows, smaller players consolidate to gain market position. The growth and advancement of technologies calls for major investments for the implementation of new standards, innovations, security and reliability, not to forget the customer interfaces.
The investments in platform technology and innovations define who will be winning the game. Simultaneously some of the smallest players will eventually drop out.

3. Digital end-user experience 2.0

The digital channel (read: mobile app) becomes the dominant (only) channel for consumers to interact with charging stations. These services integrate public charging, home charging, energy and new intuitive features for making EV charging an effortless part of our lives. Even features such as Mobility-as-a-Service features and public and corporate car-share solutions are integrating seamlessly into EV charging user interfaces.


car manufacturers4. Car manufacturers strive for a role in energy retail

The convergence of energy and transportation sectors is creating value to both parties, and the question is who will take the biggest part of the value chain.

Some OEM’s are striving to bypass the current energy retailers to ally directly with grid operators. Car manufacturers will introduce their own energy products with fixed prices, allowing convenient customer pricing options.


5. Stationary batteries <3 EV charging

The EV manufacturers are introducing new concepts targeting for instance the second life battery usage. As battery capacity goes down, installing a stationary battery storage becomes a financially feasible option - especially on fast charging sites and in countries where the grid capacity is deficient.

With increasing number of solar panels, it also makes sense to install battery storages at home. Stationary home batteries and EV’s support each other, and enable self-suffiency.


Screenshot 2018-08-20 14.53.13-029739-editedWant to hear more? 10 more trends are going to take place in Europe before 2020.

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The trend overview was originally presented by Virta CBO Elias Pöyry at the Hubject Intercharge Network Conference 7 June 2018 in Berlin.

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